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Introduction:
Like all
design it’s an art form in the falling economy people have been cutting costs
and hair dressing has gone down £3.64 billion pounds. Vidal Sassoon changed the
idea of a haircut being an art form a way to cut the hair for the face his
style of cutting forever changed the way we look at hairdressing. As a
hairdresser I would like to change the idea back to looking at hair as an art
form, giving value to the hairdressing experience.
In the United
States medium pay is 22,500 dollars per year. 712,200 cosmetologist are
employed and a 14% growth rate. Cosmetologists are employed for the most part
and making average of $10.82 per hour.
Most of all hairdressers and barbers are self-employed and making their
own scheduled hours, even though it’s mostly weekends.
Some
difficulties with the industry are with people. This is a very high risk high
level of responsibility in the customer service industry. The hairdresser is
responsible for the immediate out come of the hair. I describe this as problem
and solution process (A+B=C).
A(what the hair looks like) +
B(communication and formulation) = C(satisfied customer)
A is what the
hair looks like when you start: colour, condition, texture, C is what the
client wants. C can sometimes be the most difficult sometime the client doesn’t
know, or understand that what they want is not probable. B is what you need to
add in order to make the client happy, sometimes that is communication and
sometimes it is more technical like formulation and or cutting options. Most of the time it’s in communication.
Example:
A(thick brown curly mid length hair)+ B(compromise of blonde face framing
highlights and versatile cut= C(happy customer with blonde bob)
For example, if
you have curly, brown, damage hair, which you don’t like styling and you want
straight blonde bob. It would be better to communicate at alternate methods,
suggest a cut that works with curly and straight hair, slightly longer so that
is not too short when it curls. Also suggest adding blonde face framing
highlights to make them feel blonde, but limit on the amount of damage.
It took a lot
of trial and error to correctly communicate with client and is still a struggle
to make peoples expectations reasonable.
There are plenty of hairdressers that are talented but can not
communicate their ideas effectively. Not everyone can be like Vidal Sassoon and
hit their clients with a comb and get away with it.
I would like to
bridge the grab between hairdresser and client. Communicate the technical aspects
of hairdressing for the client. Clients should be able to understand
communicate what they are looking for and hairdresser can explain their methods
of how to achieve what they want. Each person can hopefully understand the
Artistry behind hair.
Proposition:
I propose that
by giving in-depth diagrams posters and example can provide a more educational
approach to bridge communication between hairdresser to client. Most of the teaching is done by trial
and error not actually looking into the technique used to approach a client or
how to understand what they are saying. By developing a printed objects
educational tools and a website can hopefully bridge that communicative gab
between client and costumer.
I feel that
having visual aids and diagrams or a website could explain simply what the
hairdresser has to do in order to please the client. Also it could explain why
a hairdresser cannot achieve a look, so that they can look at alternative
methods.
Objective:
Explore current
information for cosmetologists.
Research
communicative errors between hairdressers and clients.
Read modern
cosmetology books and how they can be reconstructed for clients
Look at tools
for hairdresser and how they could be adjusted
Explore ideas
of effective diagrams and simple educational tools
Establish brand
identity that is clear and easy to understand
Develop a
booklet that uses diagrams and easy to understand visuals from cosmetology book
Develop tools
that could aid in education for hairdresser
Create a
website for a forum of communication for hair dressers and clients
Target
Audience:
My design will
be specific to people who get their haircut. Mostly to women for colour and for
men who are trying to understand how to explain what they are looking for.
Women from their early 20’s to early 50’s are spending the most amount of money
on hair. Hopefully by explaining what is going on they will not succumb to
doing their hair at home by less qualified people.
The booklet and
website will be for professionals to explain and educate their clients. The
posters and tools will be for professionals and for the future talent. Each
poster will be a important reference as a reminder and simple diagram of simple
rules that hairdresser constantly need to be aware of. Tools will be for professional
classes to non-professional classes.
The Plan:
My plan is
through paper printed to web forum and additional information to tools can each
better educate clients to hairdressers. My hope is to reach and educate the
artistry of hair to the public and professionals.
Competitors:
My competitors
are big cooperation’s like L’Oreal, Schwarzkopf, Goldwell, Pivot Point, Redken,
Joelle, KPak, Kevin Murphy, Vidal Sassoon, Regis, Tony and Guy which are
unilateral education about the individual product line. To someone like Beth Manardi website
behindthechair.com which is a highly advertise website/magazine/educational
platform about hairdressing.
SWOT analysis
Strengths-
A non-cooperate
transparent educational platform for hairdressers
My concept is
centred a round communication between client and cosmetologist
The idea that
through design we can provide better communication and valued services for
hairdressers
Improving the
idea of a hairdresser as an artistic craft not a service industry job
Weakness-
Level of
communication and testing with demographic
Competition
from opposing cooperation
Established
hairdressers being set in their ways about consultations and education
Opportunities
To new
hairdresser struggling with the complexity, pressure and showmanship of being a
hairdresser
Difficult customers
who have unreasonable expectations
Costumers who
have an appreciate for hair and want to achieve great results
Hairdressers
looking to advance their skills
Threats
People may not
use or understand the concept
Clients find it
more complicated than helpful in describing hair
Tools seem not
relevant for working
Posters another
visual clutter that has no educational or aesthetic appeal
Overall usefulness
of the products
Design Element:
Develop Brand
Identity (logo, concept, and unified theme)
Information/Diagrams
as legible and understandable as possible
Tools and test usefulness
Website
functionality and information
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