Posted by
Courtney Murphy
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Posted by
Courtney Murphy
Posted by
Courtney Murphy
Posted by
Courtney Murphy
Introduction:
Like all
design it’s an art form in the falling economy people have been cutting costs
and hair dressing has gone down £3.64 billion pounds. Vidal Sassoon changed the
idea of a haircut being an art form a way to cut the hair for the face his
style of cutting forever changed the way we look at hairdressing. As a
hairdresser I would like to change the idea back to looking at hair as an art
form, giving value to the hairdressing experience.
In the United
States medium pay is 22,500 dollars per year. 712,200 cosmetologist are
employed and a 14% growth rate. Cosmetologists are employed for the most part
and making average of $10.82 per hour.
Most of all hairdressers and barbers are self-employed and making their
own scheduled hours, even though it’s mostly weekends.
Some
difficulties with the industry are with people. This is a very high risk high
level of responsibility in the customer service industry. The hairdresser is
responsible for the immediate out come of the hair. I describe this as problem
and solution process (A+B=C).
A(what the hair looks like) +
B(communication and formulation) = C(satisfied customer)
A is what the
hair looks like when you start: colour, condition, texture, C is what the
client wants. C can sometimes be the most difficult sometime the client doesn’t
know, or understand that what they want is not probable. B is what you need to
add in order to make the client happy, sometimes that is communication and
sometimes it is more technical like formulation and or cutting options. Most of the time it’s in communication.
Example:
A(thick brown curly mid length hair)+ B(compromise of blonde face framing
highlights and versatile cut= C(happy customer with blonde bob)
For example, if
you have curly, brown, damage hair, which you don’t like styling and you want
straight blonde bob. It would be better to communicate at alternate methods,
suggest a cut that works with curly and straight hair, slightly longer so that
is not too short when it curls. Also suggest adding blonde face framing
highlights to make them feel blonde, but limit on the amount of damage.
It took a lot
of trial and error to correctly communicate with client and is still a struggle
to make peoples expectations reasonable.
There are plenty of hairdressers that are talented but can not
communicate their ideas effectively. Not everyone can be like Vidal Sassoon and
hit their clients with a comb and get away with it.
I would like to
bridge the grab between hairdresser and client. Communicate the technical aspects
of hairdressing for the client. Clients should be able to understand
communicate what they are looking for and hairdresser can explain their methods
of how to achieve what they want. Each person can hopefully understand the
Artistry behind hair.
Proposition:
I propose that
by giving in-depth diagrams posters and example can provide a more educational
approach to bridge communication between hairdresser to client. Most of the teaching is done by trial
and error not actually looking into the technique used to approach a client or
how to understand what they are saying. By developing a printed objects
educational tools and a website can hopefully bridge that communicative gab
between client and costumer.
I feel that
having visual aids and diagrams or a website could explain simply what the
hairdresser has to do in order to please the client. Also it could explain why
a hairdresser cannot achieve a look, so that they can look at alternative
methods.
Objective:
Explore current
information for cosmetologists.
Research
communicative errors between hairdressers and clients.
Read modern
cosmetology books and how they can be reconstructed for clients
Look at tools
for hairdresser and how they could be adjusted
Explore ideas
of effective diagrams and simple educational tools
Establish brand
identity that is clear and easy to understand
Develop a
booklet that uses diagrams and easy to understand visuals from cosmetology book
Develop tools
that could aid in education for hairdresser
Create a
website for a forum of communication for hair dressers and clients
Target
Audience:
My design will
be specific to people who get their haircut. Mostly to women for colour and for
men who are trying to understand how to explain what they are looking for.
Women from their early 20’s to early 50’s are spending the most amount of money
on hair. Hopefully by explaining what is going on they will not succumb to
doing their hair at home by less qualified people.
The booklet and
website will be for professionals to explain and educate their clients. The
posters and tools will be for professionals and for the future talent. Each
poster will be a important reference as a reminder and simple diagram of simple
rules that hairdresser constantly need to be aware of. Tools will be for professional
classes to non-professional classes.
The Plan:
My plan is
through paper printed to web forum and additional information to tools can each
better educate clients to hairdressers. My hope is to reach and educate the
artistry of hair to the public and professionals.
Competitors:
My competitors
are big cooperation’s like L’Oreal, Schwarzkopf, Goldwell, Pivot Point, Redken,
Joelle, KPak, Kevin Murphy, Vidal Sassoon, Regis, Tony and Guy which are
unilateral education about the individual product line. To someone like Beth Manardi website
behindthechair.com which is a highly advertise website/magazine/educational
platform about hairdressing.
SWOT analysis
Strengths-
A non-cooperate
transparent educational platform for hairdressers
My concept is
centred a round communication between client and cosmetologist
The idea that
through design we can provide better communication and valued services for
hairdressers
Improving the
idea of a hairdresser as an artistic craft not a service industry job
Weakness-
Level of
communication and testing with demographic
Competition
from opposing cooperation
Established
hairdressers being set in their ways about consultations and education
Opportunities
To new
hairdresser struggling with the complexity, pressure and showmanship of being a
hairdresser
Difficult customers
who have unreasonable expectations
Costumers who
have an appreciate for hair and want to achieve great results
Hairdressers
looking to advance their skills
Threats
People may not
use or understand the concept
Clients find it
more complicated than helpful in describing hair
Tools seem not
relevant for working
Posters another
visual clutter that has no educational or aesthetic appeal
Overall usefulness
of the products
Design Element:
Develop Brand
Identity (logo, concept, and unified theme)
Information/Diagrams
as legible and understandable as possible
Tools and test usefulness
Website
functionality and information
Posted by
Courtney Murphy
Inspirations:
same logo from different angles
The font is thicker slightly altered and shows different angles of the
cutting on the font and the hexagon.
Posted by
Courtney Murphy
http://movies.netflix.com/WiPlayer?movieid=70137777&trkid=50000009
What Vidal Sassoon Means to Me and Why I Dedicate my FMP to Hair
Growing up I was not the top of the class to say the least. To say I struggled in school and in childhood is an understatement. I was sick a lot as a child, to be exact 30 days a year. I had 105 degree fever, which left me hearing impaired (due to a sinus infection) until I was four. Although my hearing was fixed, I remained sick every 6 weeks for 5-7 days with extremely high fever. This left me with significant learning disabilities. In an american school system I was difficult, absent, and unteachable. Teachers gave me C, D, F and tried to put me in special classes. I had tudors and always had to work harder than any student. My father told me as long as you try 105 percent we don't care, but the disappointment and embarrassment of my failing grades was a hard pill to swallow.
At the age of sixteen I started to work in a salon. The salon wasn't busy, but the hairdressers were passionate. They went to the Vidal Sassoon school and gave me every book and video the acquired. I watch my boss teach me Vidal Sassoon cutting and it was art, every hair had a place and a movement. I read the Vidal Sassoon book and it was my epiphany.
Geometry the way you hold the hair and a particular angle. From where you were position in front of the client to where your fingers tilted was an angle and had a purpose. I found my drive, I understood what was going on, finally I got something. I went to cosmetology school and Aced the course. Chemistry became clear with colour, carefully placing on the client and waiting for the change to happen. Seeing the molecules move inside the hair and change the persons colour was fascinating. I was so nervous and thrilled on tiptoes waiting for the colour to process. I would wonder if my formulations would be correct, if it was to yellow how and what amount of depth of purple would I need to counter act.
Have you ever been doing something so engaging that others did not exist that words left your mouth and the only voice was your own? My eyes became focused on every hair, formula, placement, and weave. I blow dry in silence and get very upset at anyone who puts their hair behind their ear after I am done. I was in the zone and hair was my creative medium.
I started working at Tribeca one of the top 200 hair salons in the United States. I apprenticed during my bachelors (I went to uni upon an agreement with my parents if they paid for hair school) during which at work I had classes and models to bring in each week. My boss taught me about advanced colour theory, constructs of the head, and horizontal graduation. Although, I excelled he was worried about putting me "on the floor" because of my lack of communication skills (learning disabilities+ extreme focus= bad communication). I had to correct my speech and the way I would address clients, he told me if they say these key phrases I give them this hair cut and or colour. I made flash cards and memorized every word.
I had an 82% clientele retention rate at the end of my first year. Before any cut I would give a thorough consultation. I found that people are intelligent (for the most part) and care what you are doing. As I got better, I explained what and why I was doing and what the in the future we could do. I told each client the chemistry behind each product, no fluff just fact. "We used bleach, now we have to put proteins with a deep conditioner into your hair because, bleach destroys the composition of your hair." I did 25 percent sales. Clients said things like, "I like that you are so focused, you know what your doing, and I trust you."
After 5 years my back started hurting, people stopped listening, and they wanted the same thing. Now Regis owns Vidal Sassoon, corporations own the hair industry and my body couldn't take it any more. I moved to london never giving up why I came here, to be near change and inspiration.
My research is 25. 25 years of disabilities to overcome. 18 clients that hated what I did because, they didn't understand what I was saying. The 2 people that yelled and cried in my chair, and the 5 that said they couldn't go to anyone else. Mostly for the 82% that stayed, that got me and liked my work. I wish the industry was different, that a rhinestone shirt and a corporate name wasn't the person on stage teaching. I want to make a difference by designing an educational set to explain the art of hairdressing to give an understanding to clients, future students and uninspired hair dressers. So that they can feel pride in the craft and see hair as art on the head.
Posted by
Courtney Murphy
Design thinking is completely what makes up this course. This course is the evolution and development of an idea and finding the most effective way to communicate it. First it starts off with a brainstorming/ finding the connective layers to one orignal idea. Expanding on those separate layers and developing context within. Researching all separate layers to create a firm foundation. Concluding the information, then reflecting it into the work. Test again to make sure the idea has progressed in the right direction. Create prototypes test those prototypes and make adjustments. Always reflecting back on the work for personal growth and development. Design thinking is being completely aware and well thought out approach to design.
Sustainable design falls into the thought process, always keeping in mind the effects of everything you put out. Is it keeping the development and well being of people and making sure that it doesn't contribute to green house gases, and decomposes and is composed in a eco friendly way.
Fourth Order of Design is: it is an acton of though and evaluation on the current constructs of the 21st century.
1) Symbol
2) Object
3) Action
4) Thought
Sustainable design falls into the thought process, always keeping in mind the effects of everything you put out. Is it keeping the development and well being of people and making sure that it doesn't contribute to green house gases, and decomposes and is composed in a eco friendly way.
1) Symbol
2) Object
3) Action
4) Thought
Posted by
Courtney Murphy
Advertising as long as it's an expressive art form is completely acceptable. Manipulating the system in order to target a specific market is completely unethical. In the ethically diverse place of the United States, advertising is taken to a whole new level. Facebook even screens for what each user puts on, each of the ads are screened and targeted for gender, age, religion, and sexual preference. I posted before about toxic sludge each, which basically focused on the grey area of advertising. Grey meaning in which advertisers write news coverage and footage, such as pharmaceutical companies, in order to achieve publicity about new drugs.
In the United States it is common practice to sensationalize to defeat competition, also to write and produce footage for the news and persent it as fact. Tabacco wouldn't be the notorious advertising kings if they didn't give falsified information to doctors in past and then promote it as fact. In Ken Garlands Manifesto he make note that designers should be aware of who they are designing for, political and financial agenda. Viral marketing and Guerrilla marketing can be construed as brain washing but to me can be a valued asset. The asset should belong to events, not to get people to like them on Facebook. It's overwhelming to have a team of Vodafone teenage employees ask you for your social security number. Guerrilla marketing belongs to party goers and musicians not in the corporate field. Viral marketing, on the other hand, is completely acceptable make a funny video on Youtube and people will watch.
In the United States it is common practice to sensationalize to defeat competition, also to write and produce footage for the news and persent it as fact. Tabacco wouldn't be the notorious advertising kings if they didn't give falsified information to doctors in past and then promote it as fact. In Ken Garlands Manifesto he make note that designers should be aware of who they are designing for, political and financial agenda. Viral marketing and Guerrilla marketing can be construed as brain washing but to me can be a valued asset. The asset should belong to events, not to get people to like them on Facebook. It's overwhelming to have a team of Vodafone teenage employees ask you for your social security number. Guerrilla marketing belongs to party goers and musicians not in the corporate field. Viral marketing, on the other hand, is completely acceptable make a funny video on Youtube and people will watch.
Posted by
Courtney Murphy
Design For Life
Product packaging is extremely important to the modern day community. With international communication and paperless routes packaging is on a fence. One side is useless garbage and the other is art. Since art cannot truly be defined, packaging and the value of, is circumstantial. Good packaging is specialized with in the luxury industry. From Christian Louboutin to fine chocolate higher marked goods make a profit off of packaging. The question is wether it still in the long run become garbage. Garbage being the Carbon Footprint you leave behind. Packaging designers are the front runner in designing the world into leaving creating something sustainable. "Filtainer is the latest filter for the KAF (the Kantian Arsenic Filter), a household drinking water treatment device used in developing countries. It removes arsenic, pathogens, iron, turbidity, odour, and contaminants from drinking water. All of these unfavourable substances, in particular arsenic, commonly exist in the ground-water of many countries. Filtainer was developed with the Massachusetts Institute of Technology (MIT) and ENPHO. It is user-friendly for a population that is poor and little or no education. All parts can be produced locally in developing countries via simple and low cost methods; all filtration substances can be found locally. Important design breakthroughs ensure safe and efficient water filtering, including clog-free performance by the patented Clogfree Flow Regulator." D&AD AWARD WINNER
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In asheville and smaller hippy communities they specifically focus on using recycled or recyclable material. At a chocolate shop they specifically use all organic food and sell environmentally conscious products.
Product packaging is extremely important to the modern day community. With international communication and paperless routes packaging is on a fence. One side is useless garbage and the other is art. Since art cannot truly be defined, packaging and the value of, is circumstantial. Good packaging is specialized with in the luxury industry. From Christian Louboutin to fine chocolate higher marked goods make a profit off of packaging. The question is wether it still in the long run become garbage. Garbage being the Carbon Footprint you leave behind. Packaging designers are the front runner in designing the world into leaving creating something sustainable. "Filtainer is the latest filter for the KAF (the Kantian Arsenic Filter), a household drinking water treatment device used in developing countries. It removes arsenic, pathogens, iron, turbidity, odour, and contaminants from drinking water. All of these unfavourable substances, in particular arsenic, commonly exist in the ground-water of many countries. Filtainer was developed with the Massachusetts Institute of Technology (MIT) and ENPHO. It is user-friendly for a population that is poor and little or no education. All parts can be produced locally in developing countries via simple and low cost methods; all filtration substances can be found locally. Important design breakthroughs ensure safe and efficient water filtering, including clog-free performance by the patented Clogfree Flow Regulator." D&AD AWARD WINNER
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Posted by
Courtney Murphy
http://www.thinkingforaliving.org/topics/features
"The Thinking for a Living Network
The Thinking for a Living Network is built on friendship, passion and a dedication to the craft of design. The Network is an alliance of like-minded individuals who are experimenting with publishing and education through a series of topic specific sites, conferences, workshops and publications. The Network includes Thinking for a Living, The Grid System, AisleOne,Design Facts, The Design Manifesto, More Substance, and Thought & Theory and is organized by Shane Bzdok, Antonio Carusone, Frank Chimero, Ian Coyle, J. Ellis and Duane King."
This network connects similar designers and shows off their approach and thought process in design. The website above sent me into a worm hole of layers of design companies with strong corporate and socially responsible behaviors.
1ish. Corporate Risk Watch:
Although they are not a design company they do redesign and organize companies to be socially responsible
1. Grafik:
Graphic takes on many projects in which focus on social responsibility, or corporations whom main focus is making the world a better place to live in.
Posted by
Courtney Murphy
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